Amplify25 London | Creative Direction & Event Design Case Study

Services | Freelance Creative Consultant, Design & Event Photography

Amplify25 event branding for Amplience at Abbey Road Studios, featuring the tagline Reimagine, Automate, Amplify.

Delivering a Cohesive Creative Direction for Amplify25

Project Overview

Amplify25 London was Amplience’s flagship customer event, hosted at the iconic Abbey Road Studios. As the brand’s freelance creative consultant, I was responsible for leading the full creative direction - from the event’s visual identity and logo design to print, digital, and on-site materials.

Working closely with Amplience’s marketing and brand teams, I developed a cohesive creative system that unified every touchpoint - web, social, presentations, and physical assets - under one consistent and premium identity. Alongside the design work, I also covered the event photography, capturing both the energy of the day and the people behind the brand.

This project represented a rare opportunity to bring brand storytelling, experiential design, and visual craft together - all while delivering within a fast-paced timeline and across multiple formats.

Project Objectives:

  • Develop a strong, ownable event identity for Amplify25 that could scale to future locations.

  • Deliver a premium creative direction that reflects Amplience’s innovation and leadership in content technology.

  • Ensure visual consistency across every channel - from pre-event digital promotion to live experience design.

  • Produce high-quality printed materials, including brochures, banners, and branded accessories.

  • Capture the event photography to document the experience and support post-event marketing.

  • Design presentation templates that enhance speaker content and maintain brand integrity.

Creative Direction & Branding

Amplify24 to Amplify25 visual identity evolution showing consistent event branding and typographic system.
Amplify25 logo design inspired by Abbey Road Studios, showcasing clean typography and modern event branding.
Amplify25 graphical device combining vinyl and wave motifs to symbolise creativity and digital disruption.
Amplify25 brand colour palette featuring deep navy, gold, pink, and light grey tones for event identity.
Amplify25 Abbey Road logo lockup combining the event mark with venue branding for cohesive identity.
Amplify25 sponsor banner highlighting AWS, Dynamic Yield, and Litmus7 with branded event graphics.

Brochure & Roller Banner Designs

Stack of Amplify25 event brochures showcasing the Abbey Road cover design and wave-inspired branding.
Amplify25 brochure design featuring event cover and sponsor logos including AWS and Dynamic Yield.
Amplify25 event brochure showing welcome page with speaker introductions at Abbey Road Studios, London.
Amplify25 brochure spread highlighting Ask the Expert sessions and AWS content partnership page.
Amplify25 branded roller banners displaying sponsor logos and event wayfinding design at Abbey Road Studios.
Amplify25 event banners for Studio Two and Studio Three with signature wave graphics and gold typography.

Social Media & Digital Assets

Amplify25 social post announcing Abbey Road Studios as the 2025 event location with teaser creative.
Amplify25 social graphic promoting “The next era of content starts here” and AWS event partnership.
Amplify25 slide showcasing client testimonials from Crate & Barrel and Shoe Carnival about content performance.
Amplify25 event slide introducing Olivia Shaw, Marketing Manager at Amplience, for The Morning Review session.
Amplify25 panel slide titled “Cracking the Content Code,” highlighting speakers from Amplience, Cebu Pacific, and JD Sports.
Amplify25 creative inspiration board featuring iconic Abbey Road albums from artists such as The Beatles and Adele.
Amplify25 keynote presentation slide featuring John Williams, Co-CEO and CTO of Amplience.
Amplience brand slide with tagline “A world where content moves at the speed of ideas” from Amplify25 event.
Amplify25 slide showcasing Amplience client logos including ASDA, Boohoo, Converse, and other leading brands.
Amplify25 event sponsor wall design featuring AWS, Valtech, Mapp, Pimberly, Vercel, and Dynamic Yield logos.

Event Photography

Amplify25 keynote presentation at Abbey Road Studios focusing on AI Tooling and innovation in content technology.
Amplify25 attendee posing and pointing at sponsor logos on the Amplience event brand wall.
Amplify25 speaker presenting at Abbey Road Studios with Amplience tagline “A world where content moves at the speed of ideas.”
Amplify25 team group photo inside Abbey Road Studios with branded lighting and event signage in the background.
Amplify25 stage presentation displaying iconic Abbey Road album covers as creative inspiration for the event branding.
Amplience branded gift bags lined up on event seats ahead of Amplify25 sessions at Abbey Road Studios.
Guest posing at Amplify25 in front of the sponsor wall featuring Amplience and AWS branding at Abbey Road Studios.
Amplify25 host speaking during a live panel discussion with microphone in hand and stage lighting.
Amplify25 attendees networking and smiling during the event at Abbey Road Studios with sponsor backdrop.
Beth Norton introducing The Afternoon Agenda on the Amplify25 main stage at Abbey Road Studios.
Amplify25 attendees in conversation at Abbey Road Studios, enjoying the evening networking reception.
Portrait of Amplify25 attendee photographed at Abbey Road Studios in front of Amplience brand wall.
Amplify25 speaker presenting on stage at Abbey Road Studios with microphone and event branding backdrop.
Portrait of an Amplify25 attendee inside Abbey Road Studios recording suite during the networking session.
Kate Hardcastle MBE presenting at Amplify25 about AI innovation and consumer engagement at Abbey Road Studios.
Amplify25 attendees in discussion during an interactive breakout session at Abbey Road Studios.
Beth Norton presenting on stage at Amplify25, discussing creative performance and content strategy.
Amplify25 co-CEO John Williams speaking during a live panel discussion on innovation and technology.
Amplify25 team posing together in Abbey Road Studios surrounded by professional sound equipment.
Close-up of Amplience branded tote bag featuring the Amplify25 event design and colour palette.
Guests photographed at Amplify25 event in front of branded sponsor wall featuring Amplience partner logos.
Guests networking during the Amplify25 evening reception at Abbey Road Studios, London.
Olivia Shaw hosting The Morning Review session during Amplify25 at Abbey Road Studios, London.
Joe Rago speaking during an Amplify25 panel discussion at Abbey Road Studios, sharing product insights.
Group of Amplify25 guests posing beneath the ‘Stories from the Studios’ sign at Abbey Road Studios.
Close-up of All You Need Is Love sheet music displayed during the Amplify25 live performance at Abbey Road.
Amplify25 speaker sharing insights on stage during a live panel discussion about digital innovation.
Amplify25 attendees networking and enjoying drinks during the evening reception at Abbey Road Studios.
String quartet performing live during Amplify25 at Abbey Road Studios, part of the evening entertainment.
Speaker delivering a keynote presentation on the Amplify25 stage at Abbey Road Studios in London.
Amplify25 team group photo taken inside Abbey Road Studios under warm purple lighting during the evening event.
Amplify25 staff and guests networking during the evening reception at Abbey Road Studios in London.

Strategic Impact

Amplify25 achieved its goal of elevating Amplience’s flagship event into a creative and strategic statement. The cohesive design system, on-site branding, and visual storytelling unified every touchpoint - from pre-event promotion to the Abbey Road experience itself. The event drew record engagement, strengthened brand perception, and set a new creative benchmark for future Amplience productions.

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